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THREE KEYS TO DIRECT MAIL SUCCESS - Treat every prospect as a home run, "measure, measure, measure", and "repetition is essential." Just a few of the themes. The Sales Doctors.

USING A MAILING TO WARM YOUR COLD CALLS - Conducting the mailing, designing the letter, what happens to the letters you send. A very potent article written by The Sales Doctors.

ALFRED HITCHCOCK ON DIRECT MARKETING - Why spoil it by telling you. "Learning from Lefty" and other great ideas. Very concise. The Sales Doctors.

CUSTOMER PROSPECTING - Direct mail is just one of the topics covered here in short form. Great for a review to get back on track. Paul Green.

DIRECT MAIL AND THE DYNAMICS OF RESPONSE - "Why direct mail isn't advertising and why it matters." Just one of the topics explored by George Duncan.

GENERATING SALES LEADS - How to increase your data base through creative marketing ideas. The Sales Doctors.

HOW TO... WRITE A DIRECT MAIL PIECE - A great "how to" for any serious prospector fro the "Biz Builders." A great resource with potent information.

MAKING YOUR PROSPECTS NOTICE YOU - Great ideas by Robert W. Blye to cut out the fat and be more potent in your message.

PUBLICLY ACCESSIBLE MAILING LISTS - A neat way to research your target market and reach them for a fraction of the cost of buying a list.

REAL ESTATE SPECIFIC MAILING LISTS - An excellent marketing technique. Your webmaster of ISP can arrange for this additional cost service.

SAME PAYMENT...BIGGER HOUSE - A post card you may copy free and mail to your "farm" or to your favorite target list.

SMALL BUSINESS FORUM - By DataBase America, one of the Nation's largest suppliers of mailing lists. Full of great ideas.

THE TWELVE MOST COMMON DIRECT MAIL MISTAKES - And how to avoid them. "Because nobody can argue with success." By Robert W. Blye

US POSTAL SERVICE POSTAGE RATES - The post office is also working with certain grocery chains to allow them to sell stamps at less than face value.

AMERICAN DEMOGRAPHICS - Advanced research tools for "target marketing."

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