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MODEL SALES LETTER FOR SOMEONE WHO'S NEVER WRITTEN ONE BEFORE! - Don't not send it just because you don't know what to say. Here are some great examples you can use.
ENTREPRENEUR WEEKLY ARTICLES - Packed with solid ideas and examples.
TOOLS TO CRAFT YOUR OWN SCRIPTS AND LETTERS
THE ART AND SCIENCE OF SALES SCRIPTING - Part 1 -Using multi-million dollar words to sell. "The difference between the right word and the almost right word is the difference between lightning and a lightning bug." Mark Twain.
HOW TO WRITE SALES LETTERS THAT SELL - Excellent article, very detailed. Includes examples that serve as templates. Great for Internet marketing as well. Many letters designed to be used via e-mail.
BELIEVABILITY CHECKLIST - Don't write or say anything that defies credibility. Find out what prospects are willing to believe. Even if it is true, if they won't believe it, keep it to yourself.
SCRIPTING - THE IMPORTANCE OF THE CLOSE - Don't get so caught up in crafting a beautifully veiled sales letter or presentation that you forget that it is a SALES letter or presentation.
HOW TO WRITE A SALES LETTER - Excellent and comprehensive article. Step by step development of a powerful letter.
ENTREPRENEUR WEEKLY ARTICLES - Packed with solid ideas and examples.
SALES LETTER TIPS - Full of interesting and useful ideas that you can use NOW!
WRITE THIS WAY TO MORE SALES - Words that sell.
SALES LETTER COPY CHECKLIST
SUPPORTING YOUR VISIT WITH A LETTER TO
FOLLOW
THE PERFECT LETTER OUTLINE
POWER
WORDS ADD PUNCH TO YOUR WRITING
SALES LETTER PREPARATION CHECKLIST
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