If you own a domain name or a web address that is your name that is great and I want you to keep that. I want to talk about the who don’t know you and are looking to come to your area from a town or state far away who has no idea who you are. To attract someone to your website or blog you have under 10 seconds to get them to make that decision on if they are going to click the link that they see in the search results.

The 10 Second Domain Name Test

The rule with domain names is that they have to pass the 10 second domain name test. What this means is that you should be able to say your domain name to anyone, a complete stranger is preferred, and in under 10 seconds they need to know exactly what the website is about, the purpose of it, and why someone would visit it.
To prepare you for the 10 second test let’s list out a few domain names and see if they pass or fail.

• www.GregoryGolden.com
• www.CGSells.com
• www.TheDesertsBestHomes.com
• www.VactionHomesIntheDesert.com
• www.LovelyLongBeachHomes.com

Before you continue to read father down make sure you take a look at each one of the domain names listed above and ask yourself the following questions:

• Does the name of the website tell me what it is about?
• Is there a reason to visit the website?
• Is it easy to spell and remember?

Did you evaluate all of the above websites?

Let’s see how each one faired. All of these are real and active websites and we are going to give each one a passing or failing grade for the 10 second test.

Grading Each Domain Name

For this test you can’t even visit the domain names above. That is the whole point. If people can’t remember, can’t spell, or just don’t want to go to your website it doesn’t matter how amazing your website is. The first part is just getting them to your website.
Here is how we grade each website from the list above:

• www.GregoryGolden.com - FAIL
• www.CGSells.com - FAIL
• www.TheDesertsBestHomes.com - PASS
• www.VactionHomesIntheDesert.com - PASS
• www.LovelyLongBeachHomes.com - PASS

How did our grades match up with the ones that you gave to each domain name?

I failed any domain name that didn’t tell me exactly why I should visit it. The websites that passed told me very quickly why I should visit and what the website was going to be about. You have a very limited amount of time to attract someone’s attention.

If your domain doesn’t pass the 10 second test I would recommend buying another one and marketing that one. I get my domain names from www.TopAgentDomains.com or you can always get them from who you bought from in the past. Most of all make sure your domain name makes the grade.

Joseph Bridges is one of the coaches and founders of the Online Real Estate Success Program. The Online Real Estate Success systems empower real estate agents to market their business on the Internet with low cost yet highly effective systems that generate results.

All aspects of real estate marketing online and lead conversion are outlined in step by step systems that allow real estate agents to quickly generate business from the Internet. Agents, lenders, and service providers to agents get trained on paid search, SEO, and social marketing to generate leads for their business.

Complete Systems & Coaching are available at Online Real Estate Success with training courses and systems to get at least 1 sale every month and 12 sales a year regardless of market conditions.