With over 88% of people starting their search for real estate online getting your website to be viewed by those buyers will allow you to close business each and every month.  Many agents have websites, yet most agents don’t get any leads from them. It doesn’t take a brand new website or some new fancy tools; it just takes a focus on getting leads each and every day.

Before making any changes to your website, it is essential to understand that the purpose of your website is to generate leads.  Here are the methods and techniques that you can put into action to make your website a lead generating machine.

1. What is your budget? – Generating leads is going to be an investment in your real estate business so be prepared to invest money for your lead generation activities.  A good rule to follow would be to spend 7% of your average commission on marketing.  For every 7% you spend you will be able to generate a closed transaction.

2. Send targeted traffic to your website – Online you can generate traffic from a variety of sources.  Pay per click is one of the most affordable and focused traffic sources that will enable you to get leads from your website each and every day.  Take the time to send your pay per click ads to specific pages in your website and you will have leads focused in the neighborhoods that you like to work.

3. Create unique content – Your website should be a resource of information for people looking for help with their real estate needs.   Too often real estate professionals don’t add any unique content to their websites.  A lack of content demonstrates a lack of expertise and it’s hard to get someone to give you their information when they can’t see they will get help from a true neighborhood expert.

4. Have powerful Calls to Action – Generating traffic with your budget in place is just one step.  To turn that traffic into leads, you must compel your visitors to provide you with their information.  A call to action should be obvious like “Fill out the Form Below to Get ALL of the Listings in This Neighborhood”.  For optimum results you will be able to incorporate your call to action more than once on each and every page.  Take a careful look at your pages to ensure that if you only quickly glance at the page that it is obvious what action a visitor should take.

Unfortunately you can’t just “hope” for leads, you must focus on activities each day to make it a reality.  When you focus on making your website a real estate lead generation machine you will be able to get as many leads as you want for your business. 

By James Bridges of Online Real Estate Success

Online Real Estate Success offers real estate training and coaching programs for real estate professionals who want to succeed with online marketing.  Programs are balanced to cover everything from lead generation to converting those leads into appointments that turn into sales.